Forbes

If Food Is Medicine, Then Sunbasket Wants To Be The Prescription

Published Dec 15, 2018

When he founded Sunbasket, Zbar, who’s the son of a cancer researcher, “focused on healthy lifestyles, like ‘I want to eat Paleo, I want to eat gluten-free.’ For us there was no such thing as a bad healthy lifestyle as long as the actual nutrients in the food were healthy. But then the next thing we started thinking about was how can we approach more than just lifestyles, but health states…we did partnerships with The American Heart Association, The American Diabetes Association and the American Cancer Society.” That wasn’t enough for Zbar. He wondered if Sunbasket could impact more people’s lives. So, he asked the dietitians on his team who they respected most in their field. Pretty soon, he and Dr. David Katz of Yale University, The American College of Lifestyle Medicine and The True Health Initiative met and hit it off. The rest might be history.