Meal Kits Thrive During Coronavirus Lockdown

Published May 02, 2020

Six-year-old Sunbasket Inc. said weekly sales have almost doubled weekly, as regular customers placed orders more often and for more meals, said Chief Executive Don Barnett. The San Francisco company has narrowed its recipe offerings to keep up with demand. One hallmark of the meal-kit boom era was heavy discounting to add new customers. In the pandemic, those promotions aren’t necessary, Mr. Barnett notes, adding that Sunbasket plans to retain new customers via stronger engagement on text, email and social media.