Published Nov 01, 2016
“Williams-Sonoma is getting into the meal-kit business.
The cookware company is partnering with San Francisco startup Sun Basket to offer organic, non-GMO meal kits bundled with Williams-Sonoma kitchen tools.
‘It’s a really exciting partnership for us,’ [said Sun Basket CEO Adam Zbar] in an interview with Business Insider. ‘It helps elevate our brand and take it to a national audience.’”